1. Discovery & Research

Understanding your product, users, and market is the foundation of great design. This phase includes:

Client consultation and goal setting

User research and persona development

Market and competitor analysis

Defining project scope and timeline

2. Information Architecture & Wireframing

Before diving into visuals, we structure the product for optimal usability and user flow:

Creating sitemaps and user journey maps

Developing low-fidelity wireframes

Establishing core UX principles

Iterating based on feedback

3. Prototyping & User Testing

We bring wireframes to life through interactive prototypes and validate usability with real users:

Designing interactive mid/high-fidelity prototypes

Conducting usability tests and gathering feedback

Refining interactions and navigation for a seamless experience

4. UI Design & Visual Identity

Once the UX is solidified, we focus on the aesthetic and branding aspects of the design:

Defining a visual style guide (colors, typography, icons, and components)

Designing high-fidelity UI screens

Crafting animations and microinteractions

Ensuring accessibility and responsiveness

5. Handoff & Design Documentation

Once the design is finalized, we prepare everything for seamless development handoff:

Organizing design components and assets

Providing detailed style guides and design systems

Creating annotated UI specifications for developers

Assisting in developer collaboration and communication

6. Post-Design Support & Iteration

Design is an evolving process. We provide support even after handoff to ensure seamless implementation:

Assisting in UI/UX refinements during development

Reviewing implementation for design consistency

Gathering user feedback for potential improvements